VR PARK Dubai
Ideation, Conceptualization, initial visual illustrations.
Physical space & set design
VR PARK — Conceptualization & Visual Experience Design
I contributed to the early-stage conceptualization, visual presentation, and spatial staging for multiple attractions at VR PARK in Dubai. My role focused on shaping the thematic atmosphere, player journey, and the physical-to-digital transition that each VR experience required.
John Wick Cinema Experience
Inspired by the world of John Wick, the attraction was designed as a luxury cinema themed around The Continental.
My contribution:
Developed visual concepts and environment moodboards to capture the Continental’s iconic noir, upscale aesthetic.
Designed the spatial layout and staging inside the cinema-themed environment to reinforce immersion before players entered VR.
Supported the visual presentation for the companion VR ride based on The Mummy, ensuring both experiences felt cohesive while maintaining their distinct identities.
Created presentation materials used for stakeholder alignment, attraction previews, and internal approvals.
3D Rendering created in Maya. This was created to get estimated measurements for physical space and each VR setup.
Concept art based Inspired by the world of John Wick, the attraction was designed as a luxury cinema themed around The Continental.
Photograph of the final set-dressing.
Concept art of the entrance of John wick attraction.
PAYDAY: First World Bank
Based on the iconic heist setting from Payday, this VR attraction recreated the First World Bank as a physical walk-through experience.
My contribution:
Designed the visual direction and thematic staging of the physical space to capture the look and feel of a high-security bank.
Crafted the end-to-end user journey: entering the lobby, interacting with a bank teller, and transitioning into the VR vault environment.
Prepared concept visuals, reference compositions, and environment sketches to communicate the atmosphere and player flow to the broader production team.
Ensured both the physical set and VR experience created a seamless narrative transition for guests.
Photo-op attraction based on Payday 2 Key art.
Concept art of the entrance of the Payday themed attraction.